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A Bride’s Ally

St. Louis, MO and surrounding areas

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What Wedding Workshop has to say about this Partner:

Victoria KNOWS HER STUFF!  She’s been a wedding planner for almost ten years and knows this business inside and out.  When we first met her we all instantly clicked and we knew we had to have her on our team.  Her reputation speaks for itself with the dozens and dozens and DOZENS of five-star reviews she has received.  You will be in good hands with A Bride’s Ally!

What makes you different?

I am very client-focused and take a “real world” approach to my client relationships and service delivery. I meet clients where they are – bringing the world of weddings to them (as filtered as needed), instead of pulling them into my world.

What would be your “Walking Up to Home Plate” song that gets you pumped up?

“Black Betty” by Ram Jam

Below is an extensive Q&A we hope you find valuable and gives you an insight into the quality of work you can expect from this vendor.

My very first wedding as A Bride’s Ally was on April 18, 2010

Our pricing is never a secret! All of our offerings are flat-fee packages that start at $2400. Pricing for all of our packages can always be found directly on the website.

We love working with brides and grooms from all walks of life, styles, and budgets. After almost a decade of working with engaged couples, we’ve fine-tuned four flat-fee packages to meet the needs of brides and grooms across all planning styles and needs.

Wait, I’m supposed to have a portfolio? I thought that’s what Instagram was for?! 😊 Seriously, though – the best place to find all our fun couples, beautiful weddings, and uncensored behind-the- scenes action is the Insta: @abridesally

I do about 12-15 weddings, and the rest are split up among my other awesome lead coordinators. As a rule, no single planner/coordinator does more than 1 wedding per weekend and no more than 2 wedding weekends in a row, because burn out is real thing and our couples deserve only the best of us!

After doing weddings in STL for almost a decade, I’ve met some pretty amazing vendors, and I’m always interested in scoping out who’s up and coming. But, more than anything else, it’s a priority for me to recommend vendors that are a good fit for my clients in the areas of style, budget, and personality. The circle of who I like to work with is pretty large, so I’m not always recommending the exact same venue, florist, photographer, etc, to all of my couples. A certain vendor may be a great match for one couple, but a real miss for another. Vendor compatibility plays a HUGE roll in how smoothly the planning process and wedding goes, and it’s something I take very seriously.

I discuss budget and preferences with my couple and then provide 3-5 recommendations based on our discussion. Depending on what planning package the couple has with me, I may also reach out to the potential vendors for availability and pricing, as well as schedule and attend “get to know you” consultations.

For planning couples, I can manage vendor recommendations, inquires, contract requests, and negotiations, but in the end, all vendor contracts must be directly between the vendor and the couple. The couple is also responsible for paying their vendors, but I do assist with payment scheduling and reminders, if needed.

I work with planning couples to get a handle on beginning design steps, such as color palette, themes, and specific design aspects they do and do not want. After we get a handle on those elements, I start bringing in the florist, rental company, stationer, etc., and we fine-tune design elements as a team. We are not an event design firm, so collaborating with the vendor team means the best possible wedding design for the couple.

For our planning clients, we have an online portal that includes an extensive, multi-faceted guest list and RSVP manager. Clients are still responsible for entering the information, but we make it as painless as possible.

I wish! But no, we specialize in STL and surrounding areas. However, I do know some awesome local planners who are masters at destination weddings if you need recommendations.

Hahahahaha – no. I’m laughing because when I first started out, I had grandiose ideas of also providing rentals on the side, but quickly realized I had neither the patience nor storage space to adequate manage rental items as a part of my business. I DO, however, know several awesome rental companies that offer everything from simple candle holders to full-scale custom bars and dance floors, and I will absolutely help you secure and coordinate any rentals you need, no matter how big or small!

Yes – in fact, about 60% of our clients would be classified as “day-of only” (aka wedding management) clients. However, I need to point out that term is really a misnomer. No coordinator can just show up on the day of your wedding and make things run smoothly. Providing this valuable service requires several weeks of gathering information, tying up loose ends, and coordinating with your vendors to make sure your day is stress-free. Because really, that’s what we’re offering you here: a stress-free wedding day.

Yes, as many as clients wants, as long as it falls within the purview of the package they have with us. Even with our “day-of only” clients, I like to be at the tasting, at least one design meeting, and a final venue walk-through, if at all possible.

Every package includes having one lead coordinator and one assistant coordinator, which is typically all we need on wedding day. If there are unique circumstances, we can bring in more staff for an additional fee.



We use an online project management system for all of our weddings. If there is an emergency, and the lead coordinator is no longer available, any of our other lead coordinator can easily access all information for that wedding and take the lead. Thankfully (knock on wood), we never run into this issue before, but we do have a plan in place, should it happen.

One-third of your package price is due at contract signing as your deposit. If your wedding is less than 4 months away, 2/3 of your package price is due as your deposit.

Your balance in full must be paid 2 weeks prior to wedding day.

You can cancel your contract with us at any time, for any reason, and we do not charge cancellation fees. However, all deposits and payments made are non-refundable, and if you are past due on a payment at the time of cancelation, that money is still owed.

You better believe it! We have 90+ 5-star reviews on The Knot that you can read here:

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