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Aisle Less Traveled

St. Louis metro + travel included for weddings anywhere in the continental United States

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What Wedding Workshop has to say about this Partner:

Planning unique, love-filled weddings is what puts that amazing smile on Cindy’s face.  She’s unbelievably organized and extremely knowledgeable about what it takes to produce a kick-ass wedding.  Even though she’s “new” to St. Louis, she’s been planning weddings for almost 10 years.  Give her an impossible task or a completely off-the-wall idea you want to incorporate into your wedding and she’s completely in her element.

What makes you different?

I specialize in working with and for independent, feminist, and LGBTQ+ couples! The wedding industry is overloaded with patriarchal traditions, this bizarre belief that this is “the bride’s day” and grooms don’t exist, and it’s super gendered and hetero-centric to boot. My couples love that I include both partners equally in the planning process and that I’m fully invested in planning a wedding that reflects YOU — not whatever Pinterest, The Knot, or your mom thinks your wedding should be.

I’m also 100% here for questioning the “musts”, making the traditions you choose to keep your own, and generally ditching proscribed gender roles and feminist-ing up your wedding.

As a queer person myself, I am a huge advocate for LGBTQ+ inclusivity in the wedding universe. When I’m not busy planning them, I organize a local group of LGBTQ+ wedding pros, co-host the Super Gay Wedding podcast, and was recently asked to join a newly-launched Wedding Industry Council on the Inclusivity subcommittee.

Lastly, here are a couple things I love that a lot of wedding planners maybe don’t: saving the planet by making your wedding as green as it can be, saving you as much money as possible, giving some of the money you give me back to progressive causes.

What would be your “Walking Up to Home Plate” song that gets you pumped up?

Just about anything from the Hamilton soundtrack.  I’m a huge musical theatre lover, so I am easily swayed to sing along in harmony to a wide variety of showtunes!

Below is an extensive Q&A we hope you find valuable and gives you an insight into the quality of work you can expect from this vendor.

I have been planning weddings and running my wedding planning business since the fall of 2011, previously under the name Crafty Broads. I rebranded to Aisle Less Traveled at the beginning of 2017, so I’ve been doing weddings for a little over 8 years.

Prior to getting into the wedding industry, I trained and worked as a professional stage manager in Chicago, which I’ve been doing since I was a wee teenager (at Nerinx Hall High School right here in St. Louis) way back in 1996. Altogether, my live event experience now spans more than two decades!! Which I can hardly believe myself.

I charge a flat fee based on the scope of services required. I have something for just about every budget because I offer wedding planning subscriptions, standard packages, and a la carte options. Current pricing is always available on my website and my packages are customized to your needs and therefore don’t have a set price. That being said, here are some ballpark numbers:

Wedding Planning Subscriptions: $29 – $37 per month
A La Carte Services: $90 – $475
Wedding Management (aka “day-of-coordination”): $2500 – $3500
Partial Wedding Planning (management + a selection of services tailored to your needs): $3000 – $7000
Full-Service Wedding Planning: $7000 – $10,000

Anything and everything! From a single hour of consultation all the way up to complete, done-for-you, full-service wedding planning, if it’s got anything to do with the logistics and organization of your wedding, then I can handle it for you.

My goal as a wedding planner is to make sure that you have the YOU-est wedding there ever could be – so I’m totally against cookie-cutter weddings, must-haves, and shoulds — including when it comes to my services. I am happy to provide as much or as little wedding planning help as you want and can afford!

You can see images from some of the weddings I’ve planned on my website, Facebook page, and Instagram feed. I don’t keep a “portfolio” per se — because I don’t stick to a specific style and I don’t want you to come to my website and think, “Oh, Cindy only does those kinds of weddings.” My favorite folks are questioning all the traditions and changing them up to fit their personalities. For some, the ‘look’ of their wedding is a major priority and that’s reflected in their aesthetic choices. And for others, they couldn’t care less what it looks like as long as their favorite people are there and there’s plenty to eat and drink! Personally, I have an art/design background so I’m always on board to help you figure out what your style is (or simply to decide you don’t give a fuck about wedding style!) and then help you implement it. So you’ll see a mix of themes, colors, styles, and atmospheres because I work with all kinds of different couples and I think every wedding is worthy of being shown off!

In my busiest year, I planned/managed 23 weddings! And I decided that was too heavy a workload to give each of my couples the attention they deserve. So I now limit myself to 10-15 weddings per year. The exact number depends on the level of service each couple books because that affects how much of my time and attention each wedding requires. I never book more than one wedding in a weekend, so you will always have my full attention on your wedding day and the week leading up to it.

Yeah! I like to work with event pros who share a similar ethos as I do – that you can have any kind of wedding you want to have (as long as you can afford it) and that it’s our job to make it happen for you to the best of our ability!

I do not have a required or preferred list because I’m not interested in limiting your options. Sometimes the best vendor for you is one I haven’t met yet! I do strongly encourage folks to hire experienced professionals for the best results.

It depends on the service you’ve booked. If you hire me for Wedding Management (aka “Day-of-Coordination”), you will select your own vendors, though I am happy to provide recommendations and review proposals and contracts before you book them.

If you’ve booked me for full planning or a partial planning package that includes vendor sourcing, we’ll work together to find you the right pros. That means we’ll first talk through your wants, needs, and budget and then I will do the research to identify the best options for you. I will gather the proposals/pricing and check availability and then present you with what I believe are the best vendors to meet your needs. From there, we’ll discuss and you’ll select one or more to meet with. I will accompany you to meet with potential vendors, make sure all the right questions get asked, and help you decide which one is the right one for you. I will also facilitate the booking process and then manage your vendors and their needs throughout the planning process, including on your wedding day.

If your package includes vendor sourcing, yes, I will assist you with finding and booking your event team. I review all contracts and communicate with vendors as needed during the booking process. I will also provide you with payment reminders as those come due.

I do not sign contracts with or pay directly any vendors for your wedding. You will ultimately be responsible for selecting, contracting with, and handling all payments to your wedding vendors, though I will help you with every step along the way!

I offer event design as an optional add-on to my planning packages, but I want to stress that I am never, ever going to be someone who dictates what your wedding should look like! Because it’s not mine – it’s YOURS. So, with your input and ongoing feedback, yes, I can design the aesthetic look of your wedding and source all needed vendors to bring it to life – lighting, custom decor designers, rentals, florals, etc.

On occasion, I design and create custom decor for clients when we can’t find an existing source for it. But now that Wedding Workshop is here, I’m betting they’ll be able to handle this kind of thing for you instead!

Guest list and RSVP management are not included in my standard packages but are available as an optional add-on. I can also assist with creating your wedding website, if desired.

Yes! I actually travel for about 75% of my weddings right now, and I absolutely love it!! So much so that hassle-free travel within the continental United States is included in all of my packages.

I also have a valid passport and am ready to travel internationally to any destination where I can legally work. (International travel expenses are your responsibility.)

I handle rentals as with any other vendor: if sourcing is included in your package, I’ll help you find the right vendor and figure out exactly what you need to rent. If not, I’ll manage them in the weeks leading up to and on the day of your wedding.

I do not keep an inventory or offer any rental items myself.

Yes, but we’re gonna stop calling it that!! Wedding Management is the preferred term because it’s much more than a day-of service. From the time you book me, you get unlimited emails and phone calls to pick my brain with any wedding-related issues, a complimentary wedding planning subscription to help you get it all done, and about 30 hours of prep work on my end before the day actually rolls around.

Wedding Management includes two pre-wedding planning meetings; a venue walk through; confirmation of all details with your wedding vendors in advance; timeline, floor plan, and organizational document creation; rehearsal coordination; and of course managing the actual day.  

Yes, if you book a full or a partial planning package that includes vendor sourcing, I will attend vendor meetings with you. (I’ll also play secretary to get them scheduled at times that work for you and take notes while we’re there.)

It depends on the size of your wedding and how many moving parts, DIY items, and locations it has. For simple weddings (minimal DIY, one location, under 100 guests), I often work alone; for larger and more complex events, I will bring one or more assistants with me for the day. Regardless of how many people are present, there will always be someone from my team there from the time setup begins until after the wedding has ended.

Yes. You should plan to feed all wedding vendors who will be working at the time your meal is served. Remember that we’re running around all day on your behalf and usually meal time is our first (and often only) chance for a break of any kind. By that point, we’ll often have been going strong for 6-8 hours and while we could pack a sandwich and chips, that’s really not enough fuel to get us through our 10-12+ hour days. And, realistically, we can’t take an hour break to leave your wedding for a full meal and we won’t have a fridge or microwave to bring something more filling to eat – so you’ve just gotta feed us. The good news is that most caterers offer reduced pricing for vendor meals.

If a true emergency comes up, my assistant would step up to handle the day for you. If it’s a wedding where I’m flying solo, I’ll tap into my network of other qualified wedding planners to find you an acceptable alternative. In the unlikely event that I can’t find a replacement, your wedding management fee will be completely refunded. In 100+ weddings, I’ve never needed to cancel. Your wedding day is extremely important to me and I will do everything within my power to be there making sure it goes as planned.

I offer several payment plan options; typically 10-20% is required upfront, with the rest spaced out in 4-6 installments or in monthly payments from over the course of our planning time. A la carte services and wedding planning subscriptions are paid in full upfront.

The final balance is due one month prior to your wedding date. A la carte services and wedding planning subscriptions are paid in full upfront.

You may cancel any service at any time; however, in most cases, payments you have made prior to cancelling are non-refundable. Those cover the time I’ve already spent working on your wedding prior to cancellation as well as the cost of holding your wedding date – since I will have turned down other clients in order to put you in my calendar. (You’ll find similar policies with virtually all wedding vendors as it is pretty standard in our industry.)

Absolutely. You can read client testimonials on my website and reviews on The Knot, Google, and/or Yelp.

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